Both the name and the substance of this collection are a reminder of the year the brand came into being. For watch lovers seeking the character of vintage brought up to date with contemporary trends, the 1931 collection holds special appeal. Louis Erard puts its stamp on masculine monochromes, athletic curves, emphatic functions, Limited Editions, even when some have been assigned a more stylistic than practical role. The message is loud and clear: vintage is all the rage!

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