30 Jul 2018


Titanium manufacturing began in the 1930s. Mr Louis Erard founded his eponymous brand during this same period. The brand decided to memorialise this moment in time by incorporating titanium into its 1931 range.

Available in two versions, anthracite-red and anthracite-blue, the first titanium Louis Erard model features a classy, sporty, and decidedly modern design. With its resistant and ultra-lightweight sand-blasted titanium case, this 44-mm chronograph combines technical expertise and heritage by featuring the design elements that made the 1931 range so successful, especially the wheel on the watch’s face in the 12:00 position. The interior of the watch houses the ETA 7750 Valjoux self-winding mechanical movement.

Equipped with a power reserve of around 48 hours, this model offers hour-minute-second-date and chronograph functions. The time is shown on the central hour and minute hands and on the small counter located at 9:00, which provides the seconds. The chronograph functions are indicated in red or blue on the central seconds hand, which counts down the seconds, and on the counters located at 12:00 and 6:00, which count down the minutes and hours. Finally, a date window is located at 3:00. Anti-reflective-coated sapphire crystal on both sides showcases the guilloché-style pattern anthracite dial and the touches of Super-LumiNova on the hands and indexes. The transparent case back reveals the beautifully decorated automatic movement and its oscillating weight with sunray finish featuring the Louis Erard logo.

The 1931 Titanium Chronograph includes a luxurious and sporty black nylon band featuring a leather lining, reinforced inserts, and a titanium pin buckle. Red or blue topstitching rounds out the look by echoing the same colours used in the dial.

More information: http://montres-louiserard.ch/en/watches/78240ts05