Our Philosophy

"A love of craftsmanship in the finest Swiss tradition could well be Louis Erard’s motto. Or perhaps, quite simply, excellence."

Alain Spinedi, CEO

Alain Spinedi, CEO

The Louis Erard way

We create watches that are original and authentic with strong horological content while embodying today’s essential call for affordability. More than a brand, we are the - Made in Switzerland - value proposition.

Our philosophy, Your advantages

We believe that great brands aren’t just about big marketing campaigns and huge production capacities, it’s about passion, dedication and transparency too. We rather invest in (y)our watches and reach unmatched levels of quality, content and finish in our price category. Because at the end of the day, it's all about you, not about us!

6:00 a.m. Le Noirmont, Switzerland

Beneath the Dial

At the heart of the Watch Valley we have made the Jura, and Le Noirmont, our home. Still today the foremost master watchmakers are established here, in a region whose name is admired and respected throughout the world. To come here is to experience an immersion in time and to understand the restraint and refinement of our watches.

Complications Watch
Complications Watch Mechanism

Revisited, personalised, even exclusive, the movement is the crux of each of our creations. More than a machine, it is the soul of our watches. Naturally then, and with a particular fondness for regulators, our watchmakers return again and again to horological complications, finding new ways to express each one. Power reserve regulators, moon phases and other sophisticated chronographs benefit from our virtuoso’s care and attention, and from in-house modules which we develop in Le Noirmont.

10:00 p.m. The Blue Hour

Louis Erard Blue

The Louis Erard blue has been inspired by the magical blue hour. It refers to the time after the sun goes below the horizon and the sky goes into deep blue for a while. It is also an elegant nod to the traditional blue screws and hands of Swiss watchmaking.

Louis Erard Blue Watch
Our Milestones

For our 85th anniversary, we revisit the Héritage collection, making it more in tune with the times.


We reach the milestone of 200,000 watches produced in Le Noirmont.


We celebrate 80 years of mechanical watchmaking. The Excellence collection, specially created for this anniversary, reflects more clearly than ever our identity.


We launch our first in-house module developed in collaboration with Soprod: a new milestone on the path towards "Haute Horlogerie" at affordable prices.


The brand is bought by Swiss private investors and is entering the 21st century with a new energy and vision.


The company is relocated to Le Noirmont in the Swiss Jura.

1942 - 1980

Next to producing our own watches, one of our activity is casing for other renowned Swiss watch companies.


The company is growing internationally and employes a staggering 60 people.


The first watches are produced under the Louis Erard brand name.


The Louis Erard company is founded in La Chaux-de-Fonds, Switzerland under the corporate name of "Louis Erard & André Perret".


Mr. Louis Erard, our founder, is born on 16 February.

Highest Quality
Highest Quality

Our watches are manufactured using only the best materials and applying the strictest production standards. They are subjected to an extensive individual quality control before leaving Le Noirmont.

Timeless Design
Timeless Design

Our quest for aesthetic balance is inspired by the "less is more" philosophy. Swiss watchmaking classical codes are mastered and reinterpreted at the same time.

Value for Money
Value for Money

We offer Fine Watchmaking at a fair price (from € 500 until € 4'000), which allows you to match your watch with every occasion and all of your favourite styles.

Watchmaking Expertise
Watchmaking Expertise

Assembly requires our most meticulous care and expertise. The movement is cased up, the dial and hands are fixed, the various functions are regulated and finally the strap is fitted.