Corporate name

Montres Louis Erard SA

Adress

Rue de L'ouest 2
2340 Le Noirmont - Switzerland

Telephone

+41 32 957 65 30

Fax

+41 32 957 65 31

E-mail

info@louiserard.ch

Website

www.louiserard.ch

Date of foundation

Company founded in 1929 by Mr Louis Erard at La Chaux-de-Fonds (NE)

Began by assembling watches for other companies

Its first watches were put on the market in 1931

Shareholders

Private and independent investors

Shares not listed on the stock exchange

President of the Board of Directors

Managing Director, CEO

Operations Director

Urs Hecht

Alain Spinedi

Olivier Calame

Number of staff

20, including 9 watchmakers

Markets

40 countries with almost 600 official agents in key

markets: Switzerland, Italy, Hong Kong, Japan, China

Activities

Manufacturing and distributing of Louis Erard mechanical watches

Brand positioning

Middle-of-the-range: retail price € 425,- to € 1’600,-

Rose gold: retail price € 2’900,- to € 4’500,-

Collection: 6 lines

• 1931 for collectors and lovers of luxury watchmaking
• Héritage for a more classic clientele
• Les Asymétriques for those looking for unpretentious refinement
• La Sportive for the active and sporty who are young at heart
• La Carrée for strong-minded individuals
• Emotion for the active woman of distinguished elegance

Identity

Creator of mechanical watches since 1931

Motto

L'Esprit du Temps

Contact

Montres Louis Erard SA
Rue de l’Ouest 2
CH-2340 Le Noirmont
Alain Spinedi, CEO, tel. +41 79 240 32 92
e-mail : alain.spinedi@louiserard.ch
Susanne Farner, Marketing, tel. +41 32 957 66 45
e-mail : susanne.farner@louiserard.ch